Case Studies and Work Samples
Nonprofit
Work: Full visual rebrand, logo design, and new website.
Small Business
Work: Brand enhancement and new kid’s menu and marketing collateral design.
Nonprofit
Work: Annual report and strategies document graphic design.
Renaissance Center Nashville (formerly Senior Renaissance Center) is a 501 c3 nonprofit that provides Nashville’s senior community a warm and welcoming environment where individuals 60+ can connect with friends, enjoy shared meals, pursue their interests, volunteer, and keep their minds and bodies active. They also engage in many volunteer and community-building programs both independently and in partnership with other local organizations.
Renaissance Center Nashville contracted LocalLight Marketing Solutions to consult on, and complete, a full visual rebrand and a new website. Although they serve the 60+ senior community, there was a desire to have a much more vibrant and youthful presence as they worked to invigorate their promotional capabilities and programming, and launch more community outreach programs.
Scope:
The new logo depicts a treated letter “R” (for Renaissance) as the focal point breaching the confines of a circle to create a sense of growth. The element on the left can be viewed as a plant (depicting growth) or as a person reaching toward the “R” (depicting community). Rays of light emit from the top of the circle (depicting vibrancy), and also represent Renaissance Center’s many programs encompassing health, education, and community/fellowship.
Logo Redesign
Original Logo
LocalLight’s New Logo
New fonts and colors were selected based on Renaissance Center’s rebranding goals and compatibility with the software and email platform they currently use. We produced a Visual Brand Guidelines document to create simple brand consistency across different creators in the organization.
Visual Branding
Using thoughtfully-designed email templates in your organization improves engagement. They provide a professional appearance, reduce errors, and streamline communication. Additionally, templates make it easier to personalize messages at scale, enhance readability, and improve the effectiveness of your call to action.
Email Template Design
Original Template
LocalLight’s New Template
After analyzing Renaissance Center’s current website traffic data (including search query, traffic origination, pages views, etc.) we were able to build a new website that organizationally prioritized the information that visitors were looking for when they clicked over. Namely, these were upcoming events and the latest announcements.
Links to the events page were placed prominently in the main navigation and strategically throughout the homepage. A section for news and announcements was also put on the homepage, but in such a way that the latest four articles would show (as to prevent the homepage from turning into a never-ending scrolling blog). Articles beyond the most recent four could be easily accessed via a “See All News” button also placed in that section that links to a brand new news page. The donation process was also simplified via integration with PayPal.
We connected Google Analytics to the website and provided training on how to monitor and gauge the health of the site and the effectiveness of the various promotional channels that drive traffic.
New Website Design and Build
Original Website
LocalLight’s New Website
Wings ’N More is a Texas-based casual dining chain founded in 1986 by former NFL player Mark Dennard. Known for its award-winning Buffalo-style wings and wide menu of ribs, seafood, sandwiches, and Texas favorites, the brand has built a reputation as a family-friendly, sports-themed restaurant and bar. In 2008, it expanded with Wings ’N More Express, a quick-service model offering drive-thru convenience alongside dine-in service, and now has seven locations across Texas.
Wings ‘N More requested that LocalLight Marketing Solutions consult on new ways to enhance their brand within the kid’s menu, which resulted in developing new, branded elements, characters, games, and activities. They also requested promotional materials and collateral for customer and community outreach in the form of meal certificates and reward certificates for kids excelling in school.
Scope:
“From day one, I knew we had found the right partner. Wings ‘N More is a regional restaurant chain that recently changed ownership and has an aggressive growth strategy. I recognized right away that we’d have to build our marketing programs from scratch and quickly. LocalLight has been the extension to our team that we needed in order to achieve our goals. Whether it’s collaborating on the right strategy or problem-solving through a new project, they have a simple, straightforward approach that’s refreshing and makes it easy to get things done. Bottom line, they treat my business like their own and only recommend what they would do if they were in my shoes. To me, that’s a truly invaluable business partnership. ”
Willy the chicken was present only as a front-facing figure in the Wings ‘N More logo. In order to properly bring enhanced branding to the kid’s menu and school certificates, we decided to expand on Willy as a major player in the brand. LocalLight designed Willy in multiple poses for use across Wings ‘N More marketing collateral.
Character Creation
Original Willy From Logo
LocalLight’s New Willys
Kid’s Menu Redesign and Branding Enhancement
Keeping the general layout, B&W color, and theme of fun activities, LocalLight provided a more branded experience across all pages with four different versions of the menu featuring Willy the chicken, word games that include Wings ‘N More food and terms, and brain games and mazes with restaurant-specific themes.
Original Kid’s Menus
Generic games and activities with branding limited to the front-page logo.
LocalLight’s New Kid’s Menus
Branding throughout in the form of Willy and themed games and activities.
To enhance customer service and reward those doing good in the community, two versions of a free meal certificate were created. The certificates were designed with dynamic printing in mind with the ability to auto-print unique ID numbers on the back to prevent fraud.
Customer Service Certificates
Customer Service Front
Community Service Front
Back
Wings ‘N More requested a table tent to promote their Pick 3 meal deal on the front and social media channels on the back.
Pick 3 Promotion Collateral
Table Tent Back
Table Tent Front
Grub Hub Banner
Raising Readers Nashville is a collaborative community group uniting to improve the systems and structures that support Nashville’s families and young children, cultivating an environment where all children can grow the reading skills they need to thrive.
Graphic Design services for the Raising Readers Nashville 2025-2026 annual report and strategies document.
Scope:
Report Design
Raising Readers Nashville wanted to showcase their 2024 outcomes and their 2025-2026 priorities with a fun yet professional design. We worked together to organize complex information into a series of easy-to-read infographics while staying loyal to the branding and voice that those involved with the organization recognize.