A colorful infographic featuring icons like a pie chart, dollar sign, star, lightbulb, target, bar graph, handshake, gear, check mark, and speech bubble. The words 'BRAND' and 'STRATEGY' are prominent.

Our Work: Marketing Strategy, Messaging, and Branding

Whether you're launching a new business, refreshing an established brand, or simply trying to gain traction, success starts with a clear plan. We help organizations define who they are, what makes them different, and how to communicate that effectively.

From logo design and rebranding initiatives to message development and comprehensive marketing plans, we work with clients to build the foundation that guides every marketing effort. The result is a stronger brand, a clearer message, and a strategic roadmap for reaching your goals.

Client: Renaissance Center Nashville

A group of eight elderly people, seven women and one man, standing together indoors, holding bouquets of colorful flowers. They are smiling and appear to be at a community event, with a sign in the background that reads 'Pancake Breakfast' and 'Sponsored by West Nashville Kiwanis Club.'

Renaissance Center Nashville is a 501c3 serving active older adults by offering free programs and activities designed to reduce isolation, enhance quality of life, and support personal growth.

Renaissance Center Nashville contracted LocalLight Marketing Solutions for a complete rebrand, including new logo, colors, fonts, and messaging.

SCOPE:

  • Create new logo

  • Visual rebranding including fonts and colors (specific request for vibrant and lively)

  • Develop organizational messaging and positioning

Project: Logo Creation and Rebranding

Old Logo

Previous Logo for Senior Renaissance Center featuring a stylized sun rising or setting over a landscape with a reflection and floral background.
Previous Logo for Senior Renaissance Center featuring a stylized sun rising or setting over a landscape with a reflection and floral background.

Client’s New Logo Selection

Logo of Renaissance Center with stylized green and black design and the text 'RENAISSANCE CENTER' below it.
Logo of Renaissance Center with stylized green and black design and the text 'RENAISSANCE CENTER' below it.
A logo featuring stylized green check marks and dark gray curved lines forming a circular pattern.
A logo featuring stylized green check marks and dark gray curved lines forming a circular pattern.
Logo of the Renaissance Center with a stylized number 15 and green plants.

Samples of Other Options Provided

Colorful modern logo with the words "Renaissance Center" beneath it.
Logo for Renaissance Center featuring linked circles and curved shapes in green, red, and purple, with the text 'RENAISSANCE CENTER' below.
An infographic showing the colors used by Renaissance Center. It features a large number 3, with a list of primary colors in green text and secondary colors underneath. To the right, there are color swatches with HEX and CMYK codes for each color, including dark blue, bright green, teal, dark cyan, and white.

Brand Guidelines Document

A graphic comparing different logo variations for the Renaissance Center, including vertical and horizontal layouts, with color and monochrome options.

Client: C. F. Starck & Associates

Screenshot of C. F. Starck & Associates architecture firm's website homepage featuring a large building with the firm's logo in the top left corner, and navigation links for About, Projects, and Contact in the top right corner, with a section titled 'Who we are' and a paragraph explaining their architectural philosophy.

C.F. Starck & Associates is a client-focused architectural practice built on experience, innovation, and integrity.

CFS&A contracted LocalLight Marketing Solutions to create their first logo.

SCOPE:

  • Create new logo

  • Solidify branding and colors

Project: Logo Creation

Client’s New Logo Selection

Graphic logo with mountain shapes and text reading "Crest & Associates" in dark blue and gray colors.

Samples of Other Options Provided

Logo with abstract geometric shapes and the text "C3 & A" in a stylized font.
Logo of CFS&A with interlocking geometric shapes in dark and light blue.

Client: Timmel Richards Stengel Law

A judge's gavel resting on a wooden surface, with an open law book in the background against a blue wall.

Timmel Richards Stengel Law provides elder law and estate planning services to seniors and their families.

While going through a name change, Timmel Richards Stengel Law contracted LocalLight Marketing Solutions to create a new logo and a basic visual brand.

SCOPE:

  • Create new logo

  • Solidify branding and colors

Project: Logo Creation

Old Logo

The logo for Jimmel Associates, LLC with the name in blue text.
The logo for Jimmel Associates, LLC with the name in blue text.

Client’s New Logo Selection

A professional logo for Immel Richards Stengell Law, featuring large stylized letters with blue, green, and navy colors, and text indicating specialization in estate planning and elder law.
A professional logo for Immel Richards Stengell Law, featuring large stylized letters with blue, green, and navy colors, and text indicating specialization in estate planning and elder law.
Logo for Timmel, Richard, Stengel Law, LLC, estate planning and elder law with large initials R S, and the firm name in blue text.
Logo for Timmel, Richard, Stengel Law, LLC, estate planning and elder law with large initials R S, and the firm name in blue text.
Logo for Timmel Richards Stengel Law LLC, specializing in estate planning and elder law.

Samples of Other Options Provided

Logo for Timmel Richards Stengel Elder Law & Estate Planning, featuring a stylized bridge with blue, white, and gold colors.
Logo with three layered geometric shapes and the text 'Timmel, Richards, Stengel Law' arranged vertically.